Coca-Cola Happiness Factory

"Coca-Cola Happiness Factory"

Information:

-       Name of product being advertised: Coca-Cola Classic

-       Year ad was made: 2007

-       Ad agency: Wieden+Kennedy Amsterdam

Q&A

            I truly enjoyed watching this Coca-Cola ad many times. The ad is very creatively produced to evoke a sense of the magic that goes into each bottle of Coca-Cola Classic.

            I like the ad for various reasons. Firstly I recognize the amazing the computer-animation that creates the “happiness factory” that is the Coca-Cola vending machine. The ad takes the viewer through the process of the factory. The other major reason I enjoy the ad is the world that the ad creates through transporting the viewer from the real world to the whimsical creative world created within the “factory.”

            The ad catches my attention with the whimsically created characters along with the quirky music that transports the viewer into the fantasy world of Coca-Cola. The world within the Coca-Cola vending machine is brightly colored, fast action, high energy, and musically appealing.

            The ad is memorable because it was unlike any other ad at the time. It transports the viewer to a place of magic that is not normally possible in a television ad. The use of computer animation allows for this transportation to take place. The effectiveness of the ad comes from this ability to transport the audience to a fantasy world that selecting Coca-Cola creates.

            The “Puffery Factor” is very high on this particular advertisement. The ad expresses that each bottle of Coca-Cola Classic is not just a beverage but rather an experience. Although we all know that this factory of happiness is not true this ad creates the image that drinking a Coke makes the world perfect for a short time.

            The ad is truly selling the feelings associated with drinking a Coca-Cola Classic. This ad sells the happiness that is created with each Coca-Cola bottle. The ad sells these good feelings through creating a world that is so whimsical that you cannot help but feeling a child like joy when viewing the ad. The ad creates a link between Coca-Cola Classic and a feeling of child-like joy when consuming a Coca-Cola.

            I believe that the ad was attempting to, and did a good job of, appealing to a wide range of audiences. I do not believe there was a very specific demographic for this advertisement. The ad is very appealing to most all individuals because it creates a feeling of child-like joy, which most individuals have felt at some time in their childhood. This creation of joy and happiness is appealing to most individuals. It seems as though the ad is created to appeal to everyone rather than a specific audience, and I believe it does the job well.

            And yes, I did indeed purchase an “Ice Cold” Coca-Cola Classic after viewing this ad. I do not understand why they advertise drinks as ice cold, because it would be not be possible to drink a beverage if it was as cold as ice.